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Communication
Getting to Yes Without the Tricks
Honest persuasion: construct the easy yes, give before you need, borrow credibility the checkable way, frame deliberately, and take no gracefully.
Included free with All-Access — $20/year for the whole catalog.
What you'll walk away with
The three tests — truth, interest, exit — that separate persuasion from manipulation, and why honesty is also the better strategy.
Ask construction: small, sharp, costed, defaulted, and the copy-machine "because" that nearly doubles compliance.
The reciprocity engine — giving as policy, honest concessions, and why asking for advice is a deposit, not a withdrawal.
Borrowed credibility and framing: similar proof over prestige, gains vs real losses, story paired with statistic, and the pre-frame that decides meetings.
6 parts · 23 min
2
Make It Easy to Say Yes
4 min
4 min
3
Going First: The Reciprocity Engine
4 min
4 min
4
Borrowed Credibility: Proof, Liking, Authority
4 min
4 min
5
Framing: Same Facts, Different Yes
4 min
4 min
6
The Ask Itself
4 min
4 min
Bonus: one-page cheat sheet
Every part's key points, printable — included when you unlock
Read Part 1 free — no account needed. $1 unlocks the remaining 5 parts plus the cheat sheet, forever.
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$1
unlocks all 6 parts