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Money
Pricing Your Work: Rates, Proposals, and Scope
Price is a signal — the real rate math, four pricing models, proposals that confirm instead of surprise, scope in countable nouns, and the ladder that gets you paid.
Included free with All-Access — $20/year for the whole catalog.
What you'll walk away with
Why underpricing backfires: price as information, the invisible payroll, and the doubled-hourly break-even rule.
Setting the number: cost floor over honest billable hours, the market band from candid peers, and the client's own value ceiling.
Models and proposals: hourly vs project vs retainer vs value — plus the three-tier proposal whose price was already said aloud.
Scope and getting paid: exclusions in writing, the cheerful change order, deposits and milestones, IP-on-final-payment, and the calm escalation ladder.
6 parts · 22 min
2
Setting the Number
4 min
4 min
3
Hourly, Project, Retainer, Value: The Four Models
3 min
3 min
4
Proposals That Close
4 min
4 min
5
Scope: The Profit Killer
3 min
3 min
6
Getting Paid
5 min
5 min
Bonus: one-page cheat sheet
Every part's key points, printable — included when you unlock
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$1
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